Mimecast, a cloud-based email management system for Microsoft Exchange, has chosen Shift Communications as its AOR. The account, based in Boston, will focus on traditional and social media outreach.
Ruder Finn’s new business unit Finn Partners has added Marsh Inc, an insurance broker and risk adviser for thought leadership and executive outreach services in the U.S. Finn Partners managing partner Alicia Young will lead the account out of the New York office.
French/West/Vaughn is the new marketing and PR AOR for Houston Texans cornerback Glover Quin. The firm also represents fellow Texans player Arian Foster, Philadelphia Eagles quarterback Michael Vick, and retired NFL player Simeon Rice. Santa Monica, CA-based Premier Sports & Entertainment will represent Quin on football-related issues.
LiteTouch, a manufacturer of lighting control products, has chosen Wall Street Communications for international PR services. The firm will focus its efforts on building and electrical trade press.
Conning & Company, an international asset manager for the insurance industry, has chosen Stanton PR & Marketing as AOR. The work will be international in scope, focusing on media relations in the trade and business press and increasing awareness of the company.