Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand’s fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with the X-Rated Fusion and Midori Melon liqueurs. Alison Brod PR was chosen after a review period in which the previous AOR, The Rose Group, was not included. The Rose Group had worked with the company for seven years. [via PRWeek]
Motista, an on-demand product for marketers, has selected Bateman Group as PR and social media AOR after a competitive review. The firm will work on corporate brand building, messaging and content, analyst relations, media outreach, and a variety of other tasks.
U.S. Micro Corporation, an IT recycling company, has chosen Cookerly PR for a PR program that includes brand awareness, message development, and publicity for the company’s newest facility in Las Vegas.
CAMUS Cognac and Laurent-Perrier Champagne have re-upped with Deussen Global Communications. The firm’s work includes event marketing, media outreach, and social media initiatives.
Groupon has hired Brunswick to handle financial communications for the company. Groupon is also working with SS PR for media relations work. [via PRWeek]