Spin the Agencies of Record
Just in time for the new dietary guidelines, Dole has chosen GolinHarris to launch DOLE Fruit Bowls in 100% juice this month. The work will include consumer marketing, social media outreach, and media relations. The firm has worked with Dole since 1999 on various projects. Firm EVP Samantha Sackin in the Los Angeles office leads the account.
Michelin has chosen M Booth as its AOR, PRWeek reports (sub req’d). The firm was chosen after a competitive review conducted in the fourth quarter of 2010.
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