Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign slated to begin in the spring. The New York shop beat two other finalists to land the business. Merkley CEO Alex Gellert described LendingTree as an “iconic brand and a pioneer in changing how people secure financing.” The agency’s other accounts include Mercedes-Benz, Ferrero Rocher and Sun Products.
The Morris + King Company has been retained by Heifer International, one of the world’s leading foundations dedicated to ending global poverty. “We are particularly proud to begin this partnership with Heifer International, one of the world’s most important not-for-profits,” said Judith R. King, lead partner and co-principal of The Morris + King Company. “By shining a light on the extraordinary impact this organization is having on the lives and livelihoods of impoverished people all over the world, we are confident that we can help further Heifer International’s mission to eradicate hunger and poverty.”
Omnicom‘s PHD has had to resign from the $150 million Farmers Insurance account mere weeks after securing the business. As a replacement, Farmers has chosen Publicis Groupe’s Zenith. PHD allegedly resigned the business upon learning of a client conflict within the holding company.