'Spin' Magazine Going Bimonthly

Title also cutting rate base, increasing Web focus

Spin is making the move from monthly to bimonthly—it will publish only six issues next year, down from 11 this year, Adweek has learned. The magazine also plans to cut its rate base to 350,000 from 450,000, an acknowledgment that the Web is replacing print for its mainly young, male readership.

Spin will publish its fewer magazines on bigger, heavier paper stock, a step other magazines have taken to emphasize the qualities of print in a competitive ad market.

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