Spike TV Punches Up New Site With UFC
Spike TV is launching a new video heavy content site centered on the mixed martial arts organization Ultimate Fighting Championship.
The new site, Ultimatefighter.com, houses every fight featured on the Spike series The Ultimate Fighter, which premiered in January of 2005 and is now in its 11th season. According to Spike officials, this launch marks the first time that UFC bouts have been available in their entirety for free on the Internet.
The idea behind the Web collaboration is to engage MMA junkies by allowing them to track in full the fighting exploits of some of the sports current and past stars, such as Rashad Evans, Forrest Griffin and Kimbo Slice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in