It was the smallest of margins: 204.9 million unique U.S. visitors to 204.2 million. But with that August 2012 comScore tally, Myspace parent Specific Media‘s network of sites topped the reach of the Google AdWords Network.
It’s a great omen for the Irvine-based firm, which is getting ready to roll out the new Myspace. However, as Orange County Register reporter Kevin Sablan points out, this doesn’t necessarily mean Specific is beating Google where it counts:
During the second quarter of 2012, Google generated $2.98 billion from their ad network, but revenue from the network accounts for only 27 percent of their total revenue. The other 69 percent of Google’s $10.96 billion Q2 revenue came from sites that Google owns, such as Google.com.
Nevertheless, August is the first time Specific Media has ever topped the Google AdWords network on the comScore front. And that’s got to feel good.
Sablan has also shared a separate op ed today about the prospects of success for the new Myspace. Read that article here.