Spammy Applications Get More Penalties

Facebook has readjusted the notification and invite allocations for applications. According to the platform status feed, last night Facebook made it so that applications that are rated higher and are less spammy will receive more notifications and those that are ranked lower will receive less. Here’s what Facebook wrote:

The allocation buckets and thresholds have been tweaked tonight for requests and notifications. As we’ve improved the algorithm, we would like allocations to be more widely distributed to more greatly reward uses of communication channels that users respond to favorably.

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