Southwest Spins Chicago Runway Incident On Facebook

Back in September, AllFacebook reported on how Southwest Airlines uses its Facebook page. After an incident at Midway Airport in Chicago Tuesday, media relations should be added to the list.

Back in September, AllFacebook reported on how Southwest Airlines uses its Facebook page. After an incident at Midway Airport in Chicago Tuesday, media relations should be added to the list.

Flight 1919, arriving at Midway from Denver International Airport, skidded off the runway at 1:33 p.m. Central Time on Tuesday, and no injuries were reported. The airline immediately released a statement, posting it to its Facebook page shortly thereafter, Ragan’s PR Daily reported, adding that it attracted 128 likes and 170 comments in short order, with those totals reaching 247 and 186, respectively, at the time of this post.

Southwest Airlines also took advantage of its Twitter account to inform its followers that details of the incident were forthcoming, according to PR Daily.

The statement from Southwest read:

Southwest Airlines’ Flight 1919 exited the runway at Chicago’s Midway Airport while landing at approximately 1:33 p.m. CT today. The aircraft, a Boeing 737-700, arrived from Denver International Airport, where it had departed at 9:56 a.m. MT.

The preliminary passenger list, still subject to verification, indicates that the aircraft carried 134 passengers, five lap children, and five crew members. Initial reports are that no one was injured. The passengers have been safely deplaned from the aircraft using air stairs and have been bused to the terminal.

Southwest officials are working with passengers to get them to their final destinations. The airline is making outreach to each customer onboard the flight to refund their roundtrip and issue them two complimentary roundtrip passes as a gesture of goodwill.

Southwest officials are in direct contact with the National Transportation Safety Board and the Federal Aviation Administration as they perform an investigation into the cause of this incident.

Southwest is working aggressively to minimize customer inconvenience at Midway Airport. Customers are encouraged to check flight status at www.southwest.com before heading to the airport. Southwest is experiencing some delays at Chicago’s Midway Airport as a result of the aircraft off the runway.

(Photo from video posted by Chicago Tribune)