South by Southwest's Tech Conference Outdoes Famed Music Fest
Austin, Texas, cherishes its moniker as the Live Music Capital of the World, but its tech conference has outgrown the music festival in recent years. In 2012, the Interactive portion of the festival drew nearly 25,000 participants, while the music festival drew just under 19,000.
Austin, Texas, cherishes its moniker as the Live Music Capital of the World, but its tech conference has outgrown the music festival in recent years.
In 2012, the Interactive portion of the festival drew nearly 25,000 participants, while the music festival drew just under 19,000.
The tech conference started as a geeky add-on to the famed music festival, debuting seven years after the festival began in 1987. Participation in the Interactive event first surpassed that of the music festival in 2010.
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