The war of the e-readers has already begun, and electronic companies are already gearing up for battle. While Amazon broke out as an early forerunner, threatening to turn all other devices into the Zune knockoffs to the Kindle’s iPod, Sony has a couple weapons in its own arsenal. They’ve managed to score an exclusive deal with News Corp. for a specialized version of The New York Post and MarketWatch.com. Now comes the news that 19 other publications — most of which were previously only available on Kindle — have struck partnerships with Sony’s e-reader as well, including The Los Angeles Times, The New York Times, and the Christian Science Monitor. Even better for Sony, papers like The New York Observer, which don’t have deals with Amazon, have decided to sign on with Sony.
While these partnerships can only create increasing competition between the brands, it will come as a boon to consumers who will now have their pick of devices without the fear of losing content over their choice. With non-exclusive partnerships dominating the market, it will be up the electronic manufacturers to create the most user-friendly device in order to gain customers. Let the best e-reader win!
Read More: Sony ties deals with 19 content partners —Financial Times