Sony Wants To Go Snap, Crackle…Where’s The Pop?

groundlings.jpgSony Crackle, the first entertainment Internet portal launched by a studio, is expected to get going with a few start-up shows today for Sony Entertainment, according to Reuters.

The shows will include sketches by LA comedy troupe “The Groundlings,” and a five-minute talk show called “Anytime with Bob Kushell.”

Crackle’s new season begins on December 1.

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Crackle will roll out the new Web series in seasons, marking a change of the way webisodes often appear online as soon as they are made.

The shows will be short, often no more than five minutes long.

“Just because it has higher production values doesn’t mean we’re trying to mirror movies and TV,” Eric Berger, a Sony executive in charge of Crackle, said.

Kushell’s talk show will debut on December 18 with a monologue, a comedy routine, a celebrity interview and an in-studio band – and it’ll all happen quickly. “You get your whole late-night talk show snack within five minutes,” Berger said.

Crackle’s new season features six shows in total. The first to hit the Web will be “The Jace Hall Show” on December 1.

“The Groundlings” start their shows on December 16. “Owen Benjamin Presents” begins December 17. And, “The Hustler” and “Star-ving” – starring former “Married…With Children” actor David Faustino – begin January 12 and January 16, respectively.

Berger declined to offer details to Reuters about how much the shows cost to produce or how much money they make, but he said Sony is using the shows to attract advertisers on the site.

The Crackle site had 2.4 million visitors in October. “For us, this is a very solid business that we’re committed to as a company,” Berger said.