Sony Ericsson Gets a Branded App Channel in Android Market
Sony Ericsson has created its own branded channel within Google’s Android Market to promote apps that work especially well with its phones. The handset maker’s move that comes at a time when Google is trying to balance the platform’s openness with potential fragmentation as partners like Verizon put force behind their own Android app stores.
With the new channel, the “My Apps” option in Google’s Android Market will get replaced with a link to a special list of apps that either Sony Ericsson has created or that developer partners have built to work seamlessly with the device manufacturer’s phones.
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