Sony, Double Fusion Ink In-Game Ad Deal

Sony’s PlayStation 3 gaming consoles will soon begin featuring their first dynamically served video ads courtesy of in-game ad firm Double Fusion.

The San Francisco, Calif.-based Fusion has signed its first deal with Sony to serve video ads within the game WipEout. That futuristic racing title is a downloadable game offered via PlayStation Network, Sony’s fast growing digital platform—a subscription-based product through which PlayStation owners can connect with other gamers across the globe, surf the Web and play games.

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