Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience.
The second half of Sony’s activation, which ran from March 15-16, concluded with the debut of artist Khalid’s “Young, Dumb and Broke” VR music video. For the first time in a music video, VR projection mapping technology was used. The technique enhances VR with 360-degree “stereoscopic” images, making it possible to display images on objects within the experience.
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