Continuing this seemingly more-recent trend of redesigning very familiar logos comes the January 6th announcement at the CES show in Las Vegas of Kodak’s new look. I’m a person who regularly fears change, and there’s no exception here. While I like the layout of the new logo, it certainly doesn’t speak to me in the same way that the old does. The o and the d are much more subtly clever than the curved k-slash-camera exposure in the original, resembling either a couple of canisters of film themselves, or the reels on a projector, etc. And I haven’t quite figured it out yet, but the curvature of the whole new one does seem more, how to say this without sounding uneducated, more Alaska-or-wilderness-like (nope, I failed and sound uneducated), which I’ve always associated with the name. Maybe more northern and native. Hmm. But overall, I’m not wild about much else. Personally, I think this is all about getting rid of that yellow. Which, okay, must’ve looked dated when it was first released. And have you seen the way that color ages? Geez. It just keeps delivering more and more bland to your table, even though you just want to pay your bill and leave.
Note: here’s more info from Speak Up, and a bunch of comments from people who know what they’re talking about, unlike me.