Someone Take My Picture Next to the New Logo

Continuing this seemingly more-recent trend of redesigning very familiar logos comes the January 6th announcement at the CES show in Las Vegas of Kodak’s new look. I’m a person who regularly fears change, and there’s no exception here. While I like the layout of the new logo, it certainly doesn’t speak to me in the same way that the old does. The o and the d are much more subtly clever than the curved k-slash-camera exposure in the original, resembling either a couple of canisters of film themselves, or the reels on a projector, etc.

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