Some Thoughts on Writing Better Copy via Forbes

Words: how do they work? Forbes contributor Robert Wynne wants to tell you, and he has some good points!

His primary complaint: “Most press releases are drier than bone”. Indisputable fact.

On that topic, Wynee rightly focuses on writing a great headline to bring attention to the key hook beneath it. Let’s try some examples here:

• Forbes Contributor Advises Communications Professionals on Crafting Compelling Headlines
• Forbes Contributor Tells Communications Pros: Keep It Brief When Writing Headlines
• Forbes to Comms: Short and Snappy Gets You Noticed

We like the last one best.

On writing press releases, Wynne advises PRs to envision their headlines as tweets and frame the hook as clearly as possible in the limited space available.