Some Percentage of Feedback on ‘Design for the Other 90%’


We knew it’d only be a matter of time after the opening of the Cooper-Hewitt‘s new high profile exhibit, “Design for the Other 90%,” which we reported on last week, would get the full review treatment. And as our extensive tea leaf readings predicted, BusinessWeek is one of the first to get theirs out. In “Design for the Real Mass Market,” writer Dan Macsai gives the whole rundown, as well as profiling a handful of the 30 pieces on exhibit. Here’s some:

In featuring more than 30 innovative tools — each of which addresses issues such as safe drinking water, shelter, health and sanitation, education, and transportation — curator Cynthia Smith hopes to illuminate the critical need for humanitarian design. “It’s a call to action,” says Smith, who has worked for the Lee Skolnick Architecture + Design Partnership and studied at Harvard’s John F. Kennedy School of Government. “We’re trying to show that design can change lives.”