SoCo, Break Team Up for Social Sports Series

Southern Comfort has tapped Break Media to produce Social Sportz Net, an eight-episode Web series aimed at associating the brand with holiday parties typically hosted and attended by young men.

The show offers tips on party planning through the lens of a SportsCenter-like faux-newscast. The first two episodes of Social Sportz Net, one of which dealt with birthday bashes, kicked off last month on a Southern Comfort-branded channel on Break.com. Upcoming episodes of the show — which are scheduled to run through February — will focus on crucial “guy holidays” such as Thanksgiving Eve, New Years Eve and the Super Bowl.

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