webdoc is designed to bring rich expression across social media for more engaging interactions.
The drag-and-drop user interface allows mixing pictures, videos, sounds and interactive applications in a freeform post to help brands promote, engage and sell wherever their audiences are: Twitter, Facebook, blog or website.
Ways the product benefits social media campaigns
Interactive, just-in-time campaigns can be created to increase user discovery and sharing. webloc is synchronized across all deployed platforms and brands can collect data through simple polls/ratings or rich replies
Drag-and-drop WYSIWYG interface for simple, intuitive and quick interactive postings.
- Mixed media — photos, videos, audio, etc. — can be used to attract and retain attention
- Incorporate services such as Google Maps, Twitter, SlideShare and others
- webdoc can be posted to a Facebook Page, website and blog, as well as linked from Twitter or email
- HTML5 is indexed by search engines and works on tablets like the iPad
Influencers with large audiences, such as brands, agencies, artists and businesses that are looking to share rich, interactive content to increase engagement.
“Be creative and social all in one” — @JohnOosterlaar
“Repurposing the Web made REALLY easy” — @acoolong
webdoc is currently free. The existing features will remain free and premium features will be introduced in the future. Custom campaign for selected partners priced upon request.
Compared to competition
According to the company:
“Unique web canvas capability and platform agnostic combination disrupts social media marketing.
“Do it yourself custom interactive web campaigns without the need for any technical skills.
“Ability to get your audience to create and share rich post around your brand.”
Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!
Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.