What Every Social Media Marketer Should Know About StoryCrawler

StoryCrawler is a real-time social intelligence content curation platform. It is designed to search and gather user-relevant news and information across social media, news articles, blogs, RSS feeds and search engines.The application’s content curation feature can help users quickly find quality content for republication on Internet and mobile platforms.After the jump — what you need to know about StoryCrawler.

StoryCrawler President and CEO Denny Dansereau
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StoryCrawler is a real-time social intelligence content curation platform. It is designed to search and gather user-relevant news and information across social media, news articles, blogs, RSS feeds and search engines.

The application’s content curation feature can help users quickly find content for republication on Internet and mobile platforms.

 

Ways the product benefits social media campaigns

StoryCrawler is a tool for advertising agencies, social media consultants, public figures, public relations professionals, brands and others who seek to monitor and manage their influx of information.

Coolest feature

StoryCrawler’s proprietary algorithm that analyzes all the content being shared online. Each piece of content is given a score based on how viral it has become. This analysis of crowd-sourced content can provide additional insight into what’s trending online.

Feature rundown

  • Real-time news tracking
  • Social media metrics and analysis engine
  • Point and click publishing
  • Market intelligence: contact data mining and database development engine

User profile

Any company or organization that needs content for its publications and/or seeks to improve search engine ranking.

User review

“StoryCrawler has been invaluable to our content marketing strategy. The software is extremely reliable in finding articles and social comments that are relevant to our business keywords. Additionally,the team at StoryCrawler has been fully committed to designing custom solutions based on our specific needs. We are very happy to be working with Denny Dansereau and the StoryCrawler platform. It is easy to use and has paid for itself many, many times over.” — Mike Boggs, President of ULE Media

Recent news

StoryCrawler is close to launching a StoryCrawler-powered political news site that will feature the top trending news items by state. Each state page will feature the trending news from the spectrum of news media sources.

Pricing

Prices start at $150 per month and range to $2,500 for customers who need more content and customization.

Compared to competition

According to StoryCrawler President and CEO Denny Dansereau, “Content curation engines are far more powerful than the current array of search options, with the ability to constantly fetch intelligent results that hone in on the user’s specific needs, even when they’re not sitting in front of their computer. StoryCrawler developed a product that is very flexible and easily integrates into any platform. Our team built the best enterprise level content search engine and then couples that tool with an easy-to-use publishing platform.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.