What Every Social Media Marketer Should Know About Social Report

Social Report is a unified social and web analytics dashboard and reporting platform to track social accounts, networks, websites, short links and blogs. It offers tools to help with discovery, marketing, conversion tracking and semantic analysis of your social data. After the jump - what you need to know about Social Report.

Social Report is a unified social and web analytics dashboard and reporting platform to track social accounts, networks, websites, short links and blogs. It offers tools to help with discovery, marketing, conversion tracking and semantic analysis of your social data.

The offered features are intended not just for large brands and agencies. The developer describes Social Report as being designed with the average user in mind – whether looking to enhance everyday business opportunities or to monitor children’s activities.

Ways the product benefits social media campaigns

Social Report tracks social network activity using its multiuser dashboard and charts that display network membership, demographics, geography, interests and more. It’s designed to give marketers a clear view of what happens as a result of their social media initiatives. A variety of reports can be generated.

Coolest feature

Unifed social dashboard – All social, web, shortlink and blog property performance is accessible.

Feature rundown

  • Full range of networks and sites – Facebook, Twitter, MySpace, LinkedIn, WordPress, YouTube, Google Analytics, Bit.ly, Goo.gl, Meetup and others.
  • Campaign management – Messages can be posted to all networks with response tracking by network. Conversions can be tracked by placing a website conversion script to help determine which users are taking the most action as opposed to users who just click on links.
  • Reports – Formatted reports can be generated for distirubution .
  • Conversation discovery – Broken down by category, the conversation index is used to learn who is talking about relevant topics.
  • Perpetual data storage.

User profile

Scalable for nearly all social media users who want to measure progress towards their social media objectives.

Pricing

Three levels: Starter $9/month, Pro $39/month and Enterprise $79/month. The company offers a 30-day free trial.

Compared to competition

According to the company, “The cool thing is that there is no competition – making this distinction to our customers and differentiating the product is very tough considering how many social analytics products are out there. We are a low level, simplified way of looking at social performance.”

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!