Social Report is a unified social and web analytics dashboard and reporting platform to track social accounts, networks, websites, short links and blogs. It offers tools to help with discovery, marketing, conversion tracking and semantic analysis of your social data.
The offered features are intended not just for large brands and agencies. The developer describes Social Report as being designed with the average user in mind – whether looking to enhance everyday business opportunities or to monitor children’s activities.
Ways the product benefits social media campaigns
Social Report tracks social network activity using its multiuser dashboard and charts that display network membership, demographics, geography, interests and more. It’s designed to give marketers a clear view of what happens as a result of their social media initiatives. A variety of reports can be generated.
Unifed social dashboard – All social, web, shortlink and blog property performance is accessible.
- Full range of networks and sites – Facebook, Twitter, MySpace, LinkedIn, WordPress, YouTube, Google Analytics, Bit.ly, Goo.gl, Meetup and others.
- Campaign management – Messages can be posted to all networks with response tracking by network. Conversions can be tracked by placing a website conversion script to help determine which users are taking the most action as opposed to users who just click on links.
- Reports – Formatted reports can be generated for distirubution .
- Conversation discovery – Broken down by category, the conversation index is used to learn who is talking about relevant topics.
- Perpetual data storage.
Scalable for nearly all social media users who want to measure progress towards their social media objectives.
Three levels: Starter $9/month, Pro $39/month and Enterprise $79/month. The company offers a 30-day free trial.
Compared to competition
According to the company, “The cool thing is that there is no competition – making this distinction to our customers and differentiating the product is very tough considering how many social analytics products are out there. We are a low level, simplified way of looking at social performance.”
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