What Every Social Media Marketer Should Know About Revinate

Designed to meet the unique needs of the hospitality industry, Revinate is a software platform that monitors online guest reviews and social media mentions of hotel properties, restaurants and brands.Owners and employees can use Revinate to apply user-generated feedback and data to implement operational improvements.After the jump — what you need to know about Revinate

The Revinate Team
The Revinate Team
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Designed to meet the unique needs of the hospitality industry, Revinate is a software platform that monitors online guest reviews and social media mentions of hotel properties, restaurants and brands.

Owners and employees can use Revinate to apply user-generated feedback and data to implement operational improvements.

Ways the product benefits social media campaigns

The days of guests relying exclusively on the recommendations in guidebooks  are gone, replaced by the sprawling, hard to manage network of guest reviews and comments posted via social media.

Revinate’s specially designed software platform is designed to help hotel and restaurant owners and employees track and rapidly respond to what is said about them and their competitors online. Additionally, they can use what they learn to deepen customer relationships and overall guest satisfaction as a means to improve sales.

Coolest feature

Sentiment analysis of online reviews. Users can view guest sentiment attributed to their property, their competitors’ properties or related categories of services, amenities and problems.

Feature rundown

  • Workflow Management Tools —Revinate enables actions that can improve operations and online reputation, such as responding to guest feedback for follow-up, responding to reviews and engaging with customers across the social web.
  • Daily, Weekly and Real-Time Alerts — Provides notifications when new reviews are published for user or competitor property, when people use services like Foursquare to check in to user venues or when property receives social media mentions.
  • Social Media Monitoring — Covers millions of sites, including Twitter, Facebook, Foursquare, news sites, blogs and photo and video sites. Engagement may be prioritized by Klout score and users can connect with fans and prospective guests to drive loyalty and sales.
  • Social Buzz — Reviews from review sites to can be published to users’ Web sites and Facebook pages to encourage direct booking.

User profile

Individual hotel properties, hotel brands, management companies and ownership groups.

User review

“We finally have a way to get a comprehensive look at all our online reviews and we don’t have to spend hours each day aggregating the content. It’s all there in easy to use reports and dashboards.” — Barb Bowden, General Manager, Peabody Hotels

Pricing

Revinate pricing is based on the economics of each user.

Compared to competition

According to the company, “Unlike basic monitoring tools which focus only on the individual-property level, Revinate provides the business intelligence and solutions that can be used by management companies and entire brands to drive measurable results.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Contact Neil by email and join his conversations on Twitter and Google+.