What Every Social Media Marketer Should Know About GageIn

GageIn is a business information social network that combines an extensive web content database with social collaboration and syndication tools.A recently released, unified dashboard has features designed to cater to the needs of marketing, sales and competitive intelligence professionals.After the jump — what you need to know about GageIn.

GageIn is a business information social network that combines an extensive web content database with social collaboration and syndication tools. A recently released, unified dashboard has features designed to cater to the needs of marketing, sales and competitive intelligence professionals.

Key features include content delivered by Gagein’s aggregation algorithm, the ability to act upon and share content through social networking features, along with tracking metrics.

Ways the product benefits social media campaigns

Marketers have single-screen access to millions of pages of potential data that can be leveraged to monitor campaigns and promote their business via automating updates to social media channels.

Coolest feature

Rich content is derived from a proprietary aggregation algorithm. It draws from individual company websites, more than 10,000 media sources, as well as social platforms including Facebook, Twitter, LinkedIn, YouTube, SlideShare and blog communities. User-defined content filters define searches, with results displayed on a single home page or email summary report.

Feature rundown

  • Marketing automation – Content that GageIn delivers can be shared to a company’s Facebook or Twitter pages, as well as shared with collaborating groups and teams. Views and comments on this data can then be tracked through GageIn’s analytics.
  • Filters and organizational tools – Users have the ability to set specific keywords, publications and companies they want to keep tabs on in order to receive relevant and actionable data.
  • Metrics — Users can track and view from social media posts, evaluate direct social media pickup and gauge reaction to press coverage in real time.

User profile

Marketing, sales and competitive intelligence professionals who want to employ web based tools to improve their business goals.

User review

“Citrusleaf is competing in the fast paced and quickly evolving market of NoSQL databases. Keeping track of my competitive landscape on a daily basis is critical. GageIn’s comprehensive content aggregation – delivered to my home page in real-time — is a powerful, time-saving tool to have at my fingertips. It greatly increases my efficiency and helps Citrusleaf with our business decisions. GageIn brings the right info, directly to me, when I need it.” — Tammy Artim, Citrusleaf VP of Marketing

Pricing

Currently in beta, the site is open and free to all users. In the future, GageIn will offer advanced features to enterprises for an additional cost.

Compared to competition

According to the company, “GageIn has set out to offer the enterprise a social platform based on a unique content aggregation algorithm. Coupled with the ability to deliver, track and act on content gleaned from the web, GageIn offers an information-based experience that helps professionals tackle information overload and stay ahead of the competition.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.