Using a phone and computer — or a mobile app — Cinchcast provides companies with a way to create, share, measure and monetize branded audio content to their target audiences.
The platform enables marketers to create and leverage interactive audio content on their company website and syndicated to social media platforms like Facebook and Twitter using built-in social media marketing tools.
Ways the product benefits social media campaigns
The Cinchcast platform provides brands with an interactive forum for conversation including live call-in webcasts, Internet radio stations, moderated town halls or recorded testimonials.
As audio content is created, marketers can engage their social networks, including Facebook, Twitter and RSS, alerting listeners to the conversation and extending the reach of the audio content in real time. Both pre-populated and custom messages are available to users, allowing them to share both live and archived content. Cinchcast also provides ways for listeners to get involved, such as comments, chat and call-in numbers.
Cinchcast is accessible. Brands do not need to invest in infrastructure or training to use the platform. Cinchcast requires only a mobile application or a phone and computer.
- One-touch distribution capabilities to iTunes, Twitter, Facebook and RSS feeds.
- Customizable players enable brands to incorporate live and recorded audio content into online experiences, in front of or behind the firewall. Cinchcast’s embeddable audio player is capable of hosting audio, video and banner advertising and can integrate with existing ad serving platforms.
- The reporting dashboard includes analytics that allow clients to measure the ROI of their social media marketing initiatives by examining how users are consuming content and monitoring key performance indicators like traffic, listen time and referral sources.
- Call-in switchboard capability, with holding and screening features, is built into the platform, enabling users to have moderated dialogue with customers and prospective customers.
Cinchcast customers are businesses interested in extending the reach of their social media marketing strategy.
Pricing for an enterprise license with a global user base begins at $2,500 per month.
Compared to the competition
According Dan Kashman, president of Cinchcast, “It’s well known that rich media content can elevate the impact of any social media strategy and an often-overlooked approach is the integration of unique audio content. The benefits of working with Cinchcast over alternatives include, ability to create more compelling content in less time; social media integration capabilities; scalability; ease of use; cost-effectiveness; time-to-market; fully hosted, cloud-based solution; geographically agnostic; and support services.”
Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!
Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.