What Every Social Media Marketer Should Know About Extole

Extole's multi-channel Social Engagement platform includes applications such as referral programs, sweepstakes and surveys. They are designed to help marketers activate their customer base, engage fans and convert social engagement into Likes, recommendations, sales, customers and prospects.After the jump, what you need to know about Extole.

Extole’s multi-channel Social Engagement platform includes applications such as referral programs, sweepstakes and surveys. They are designed to help marketers activate their customer base, engage fans and convert social engagement into Likes, recommendations, sales, customers and prospects.

Ways the product benefits social media campaigns

Extole programs work together across multiple channels, — including Facebook, Twitter, email and corporate websites — to help drive customer acquisitions, branding, customer insights and lifetime customer value.

Coolest feature

Self-service dashboards operate across multiple platforms allowing consumers to track and reward engagement.

Feature rundown

  • Multi-channel capability enabling customers to recommend products across multiple networks — Facebook, Twitter, email, IM, blogs, etc.
  • End-to-end services including customer success team, end-user customer support, fulfillment, reward creative design services and more
  • White labeling enables brands to preserve identity and own customer relationships
  • Software-as-a-Service (SaaS) model facilitates deployment

User profile

Enterprise and mid-market brand and customer acquisition marketers seeking to either initiate or optimize referral and affiliate programs with social media to increase marketing ROI and broaden brand impact.

User review

“The Extole referral program leveraged Redbox’s massive social media fan base to reward existing Redbox customers with meaningful rewards. The program increased engagement by generating more than 175,000 social recommendations from our existing customers.” — Gary Cohen, SVP of Marketing and Customer Experience, Redbox

Pricing

Subscription-based pricing based on number of solutions deployed.

Compared to competition

According to the company, “Most social marketing offerings focus on engaging a brand’s fans in one place (typically Facebook), but Extole’s solutions allow brands to start not with the technology but with their customers and where they are already engaging.  By activating existing customers through rewards programs, brands can then use Extole’s suite of tools to encourage them to increase this engagement across channels. This cross-pollination vastly improves the return brands receive from social media investments.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.