Socializing the SXSW Experience


One of the bands performing at SXSW, Reading Rainbow.

It seems every average pursuit is being pushed in group format these days, and the annual South By Southwest tech and arts conference, which starts today in Austin, is no exception.

BusinessWeek proclaims in this 25th year of SXSW that group texting may be the highlight. Companies such as GroupMe, Beluga, Kik and TextPlus are making their names in this space, which takes the function of a chat room and moves it to mobile devices.

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