STUDY: Page Post Ads Are Facebook’s Super Bowl Champions
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
SocialCode found that page post ads, which accounted for roughly 50 percent of the total media budget for several of its advertisers during last year’s big game, saw CPMs (cost per thousand impressions) remain flat, while effective CPMs — defined as the price per thousand impressions when accounting for the lift yielded through earned-from-paid organic and viral impressions — actually decreased leading up to kickoff.
According
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