INFOGRAPHIC: Airlines Are The Most Socially Devoted Facebook Brands
One of the most obvious ways to foster engagement on a Facebook page is to reply to fans' comments. However, Socialbakers found that most companies leave questions unanswered, closing off the two-way street that is social media. According to a recent study, only 48 percent of brands respond to comments on their pages, with airlines leading the way in engagement.
One of the most obvious ways to foster engagement on a Facebook page is to reply to fans’ comments. However, Socialbakers found that most companies leave questions unanswered, closing off the two-way street that is social media. According to a recent study, only 48 percent of brands respond to comments on their pages, with airlines leading the way in engagement.
Socialbakers discovered that the percentage of questions answered is rising. In 2011, it was only 5 percent.
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