Not to be outdone by Facebook’s big native video push, Twitter is starting to make some noise on that front, as well.
Social analytics provider Socialbakers analyzed the video efforts of the 500 largest brand profiles on Twitter from January through July, finding that:
- Native videos are about to surpass videos shared from YouTube.
- Brands are posting slightly more videos from Periscope than from Vine.
Readers: What have your experiences been like with native videos on Twitter?