Socialbakers Names New CEO

There are big changes at the top of social analytics company Socialbakers, as Criteo executive managing director of fast-growing markets Robert Lang is the new CEO.

There are big changes at the top of social analytics company Socialbakers, as Criteo executive managing director of fast-growing markets Robert Lang is the new CEO, with co-founder Jan Rezab becoming executive chairman.

Lang (pictured in the photo to the right, as well as on the right of the photo below, with Rezab on the left) spent six years at the display advertising company, where he was responsible for building and running operations in nearly 100 countries.

Socialbakers, a Facebook Marketing Partner, said in a release that Lang will focus on international expansion and product development, with Lang adding:

I am incredibly excited about joining Socialbakers, a company that for years has been setting the global standard for social media analytics. The team led by Jan Rezab has grown the business significantly since it was founded in 2009. Today, the company has more than 300 people, works with over 3,000 clients and is perfectly positioned for the next stage of growth.

I am passionate about scaling European tech companies. We have world-class technology in Europe. and it is fantastic to see it matched with global ambition.

Rezab added:

As an entrepreneur, I have come to recognize that Socialbakers is at a stage where it now needs someone with the experience of running and scaling a fast-growing multinational business. That person is Robert. We are confident that with Robert as CEO, the company will continue to grow rapidly as the industry leader.

Readers: What do you think of the changes at Socialbakers?

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