Socialbakers Adds Instagram & Paid Social Analytics, Partners With Sina Weibo

Socialbakers, a Facebook Marketing Partner, made a flurry of announcements Thursday at its Engage conference in Prague.

Socialbakers, a Facebook Marketing Partner, made a flurry of announcements Thursday at its Engage conference in Prague.

Socialbakers now has the ability to include Instagram in its analytics suite, in addition to Facebook, Twitter and YouTube. Socialbakers clients also have deeper insights into paid posts, and they can also see how often competitors pay to promote their social content. Other additions to the Socialbakers suite include video analytics and upgrades to the executive dashboard.

Lastly, Socialbakers has partnered with Sina Weibo, China’s leading social network.

Jan Rezab, Socialbakers CEO, blogged about the updates:

Socialbakers Analytics is redesigned, reimagined, and more powerful than ever. Soon, every Socialbakers Analytics client will have access to the latest and greatest version of our flagship marketing tool. With a sleek interface and more actionable insights, including new engagement and customer care metrics, Ads integration, a deeper integration of Facebook Insights metrics, and unprecedented reporting capacities, Socialbakers Analytics 3.0 is the #DataDriven future of social marketing.

Socialbakers clients can view a variety of Instagram metrics, including:

  • Evolution and Distribution of Interactions
  • Filter Effectiveness
  • Follower Growth
  • Top Content

The updates to Socialbakers’ analytics suite also gives advertisers better insight into their paid efforts. Called Promoted Post Detection, the technology allows advertisers to see how often companies within their industry pay to promote content and how their promoted posts are performing.

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Rezab also blogged about the company’s partnership with Sina Weibo:

In a unique partnership with Sina Weibo, China’s main social network, Socialbakers is developing the first social analytics tool specifically capable of evaluating marketing performances on Sina Weibo. It will include universal metrics for measuring engagement, post success, and customer care success on Weibo.

The tool they’re developing will cover these six tenets:

  • Fan Acquisition and Behavior
  • Content
  • Engagement
  • Customer Care
  • Ad Effectiveness
  • Market Trends