Social Media vs Search Marketing - How Do They Match Up? [INFOGRAPHIC]
As social media rapidly integrates itself into our everyday personal and business lives, it’s easy to forget that, while increasingly important, Twitter and Facebook aren’t everything, particularly when it comes to marketing.
Search, for example, is still of paramount importance to brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.
So,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in