Can Video Kick Social Interaction Up a Notch?

Video is acknowledged as a good way to engage visitors and increase the time they spend on your owned web and social media. When one thinks of online video, though, it’s primary as one-way broadcast or, perhaps, two-way chat managed by the host site. TokBox’s OpenTok enables brands to apply video in a more “social” manner — with interaction among visitors. Let’s take a look at OpenTok and some of the ways it’s being used. Perhaps there’s a spark of an idea for you.

Video is acknowledged as a good way to engage visitors and increase the time they spend on your owned web and social media. When one thinks of online video, though, it’s primary as one-way broadcast or, perhaps, two-way chat managed by the host site. TokBox’s OpenTok enables brands to apply video in a more “social” manner — with interaction among visitors.

Let’s take a look at OpenTok and some of the ways it’s being used. Perhaps there’s a spark of an idea for you.

OpenTok is a set of JavaScript or Action Script APIs,

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