Can Video Kick Social Interaction Up a Notch?

Video is acknowledged as a good way to engage visitors and increase the time they spend on your owned web and social media. When one thinks of online video, though, it’s primary as one-way broadcast or, perhaps, two-way chat managed by the host site. TokBox’s OpenTok enables brands to apply video in a more “social” manner — with interaction among visitors. Let’s take a look at OpenTok and some of the ways it’s being used. Perhaps there’s a spark of an idea for you.

Video is acknowledged as a good way to engage visitors and increase the time they spend on your owned web and social media. When one thinks of online video, though, it’s primary as one-way broadcast or, perhaps, two-way chat managed by the host site. TokBox’s OpenTok enables brands to apply video in a more “social” manner — with interaction among visitors.

Let’s take a look at OpenTok and some of the ways it’s being used. Perhaps there’s a spark of an idea for you.

OpenTok is a set of JavaScript or Action Script APIs, offering control over the selection, sizing, layout and interaction of individual video streams to integrate video chat into web experiences or mobile AIR apps. Features include concurrent streaming to multiple pages and sites; creation of both “viewer” and “participant” roles; and scaling up to 20 screens. OpenTok is free; revenue for TokBox comes from advertising displayed in the OpenTok services.

Among the suggested applications are:

  • Interactive customer service
  • Marketing research with live video chat interviews
  • Interactive banners with live video chat distributed over a network of websites
  • Ad campaigns using social gaming strategies with video chat

Here are examples of sites that are currently (or have been) live:

The Overload Show – Talk show where two presenters and a guest talk shop with audience interaction. Check the site for the next show time.

Meet Me Under the Mistletoe — A place to “kiss” your friends under the mistletoe, then capture and share the moment.

My DunkTank — Fundraising game.

TubeIt — YouTube video sharing with real time video discussion.

TrendTok — Connects trending Twitter topics and live video chat.

Additionally, Chat with the Band is a (not currently active) concept Facebook app designed to provide music artists with a video platform to engage with their fans.

According to Micky O’Brien, VP Marketing & Developer Relations at TokBox, the company has approximately 80 current partners with 200 more in development.

How might group video chat enhance your social media initiatives?

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.