Social TV: Water Cooler Effect Gone Online at #140conf [Live Video]
Rishi Malhotra, a managing partner of [212]media, and Ian Schafer, CEO of Deep Focus, were on stage at the New York 140 Conference this morning, and they discussed the online watercooler effect. Specifically, today's second screen options enable people to communicate with one another as they're watching the show, and also encourages users to discuss TV after the fact on various platforms - but according to these two, Twitter is the best Social TV platform around.
Rishi Malhotra, a managing partner of [212]media, and Ian Schafer, CEO of Deep Focus, were on stage at the New York 140 Conference this morning, and they discussed the online watercooler effect. Specifically, today’s second screen options enable people to communicate with one another as they’re watching the show, and also encourages users to discuss TV after the fact on various platforms – but according to these two, Twitter is the best Social TV platform around.
The event was moderated by Caroline Giegerich, the founder of the Daily Marauder, and she asked a few important questions about Social TV.
Specifically, they got into the discussion of how live events will be a key catalyst for the growth of social TV. Rishi
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