Rishi Malhotra, a managing partner of media, and Ian Schafer, CEO of Deep Focus, were on stage at the New York 140 Conference this morning, and they discussed the online watercooler effect. Specifically, today’s second screen options enable people to communicate with one another as they’re watching the show, and also encourages users to discuss TV after the fact on various platforms – but according to these two, Twitter is the best Social TV platform around.
The event was moderated by Caroline Giegerich, the founder of the Daily Marauder, and she asked a few important questions about Social TV.
Specifically, they got into the discussion of how live events will be a key catalyst for the growth of social TV. Rishi stated that the Olympics will be a great example of time zones collapsing – people will be able to watch together no matter where they are. No networks will be able to time delay to hit prime time. People will also be able to look up more information about the athletes as they appear. If “Michael Phelps is walking out of a hotel with Snoop Dogg” then everyone will know it within minutes. It will become a live, watercooler event.
Ian discussed the collapse of “Forced artificial scarcity”, where the networks are holding on to their content as if it was scarce, but it’s not. With plenty of live streams available on the web and information being exchanged live over Twitter at rapid speed, it will behoove them to release as much as they can to become the primary source of live information, rather than doing any sort of time delay or holding back of their special features.
The other interesting discussion was about the best social TV app. Ian mentioned how the hashtag has become an incredible social TV device, and he suggested it was superior to Miso or Getglue. He criticized GetGlue, Miso and Viggle because we don’t need to create more content around each show – we just want to chat about the show. Rishi agreed and mentioned that Twitter is open-source, and that while the other apps have created the first ecosystem, companies can use Twitter to see everything that’s happening. You can’t exactly ‘game’ Twitter, and that means that followers and retweets are actually important measurements of the quality of someone’s comments – a great way to filter out who you’re talking with when chatting about a live event.
The whole thing went down at the #140conf, and if you want to tune in you can watch the live stream of the New York 140 Conference below. They should post the videos of the events later on, and I’ll post the link on Social Times when I get it.
Image via Shutterstock: W7