Social TV: Facebook Vs. Twitter Vs. Tumblr

Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.

Facebook has a perception problem in social television, where Twitter is entertainment’s favorite platform.

“Twitter is the first screen for a lot of people,” said United Talent Agency Agent Eric Kuhn. In two-screen experiences, where people are using their phones or tablets while watching TV, Twitter on their mobile devices drives their TV consumption.

TV executives mentioned Twitter constantly at the Variety Entertainment & Technology Summit in Marina Del Ray, Calif., Monday.

“I didn’t want to tweet about Netflix‘s ‘House of Cards’ because I didn’t want to spoil it for my friends,” ABC News Head of New Products Maya Baratz said.

Kuhn

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in