18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY]
Social media is making its television debut in style. According to the latest study, 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
The study comes to us from Accenture, a global management consulting, technology services and outsourcing company. They surveyed 1,000 US consumers over the age of 18 in March 2012 to see how their social media and TV habits connected.
They found that social is becoming an increasingly more important part of the regular TV routine in America.
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