Social Travel Takes To The Skies [INFOGRAPHIC]
Social media is making the world seem just that little bit smaller.
Social travel revenue has seen a huge growth increase of 103 percent – which dwarfs regular travel’s 4.03 percent growth rate – and 40 percent of travel companies now rate social media as increasingly important in connecting tourists with their business.
Today’s social traveller is savvy, using platforms such as Twitter and Facebook, plus hotel and restaurant reviews, to update their itinerary on the fly, and they won’t hesitate to switch allegiances or change their plans altogether.
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