Facebook More Influential Than Twitter For Social TV, Says Data [STUDY]

Twitter’s influence on television is well-documented – it’s now very unusual for any prime-time television program not to actively encourage at least one hashtag (shows like The X Factor have several) for fans to use whilst watching the show – and the bigger TV events can easily generate tens of thousands of tweets per second.

Moreover, and especially during live events, broadcasters will often “check the reaction on Twitter” for an immediate response.

Conversely, the major networks rarely push or advocate the use of Facebook during their programming, nor do they load up the world’s most popular social network to see what’s happening during live shows.

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