In This Social World, 71% Still Prefer Telephone Customer Support From Brands [INFOGRAPHIC]
Did you know that a recent study suggested that 62 percent of consumers have used social media for customer service?
That’s a pretty hefty number. Indeed, brands throughout the world have been turning to social media channels such as Twitter and Facebook in an effort to reduce their support load, cut costs and, ideally, deliver a better experience for customers. By 2020, it is expected that over 90 percent of companies will have integrated social media into their customer care.
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