Social SnapTags Direct Magazine Readers To Facebook

Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags.

Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags.

Social SnapTags are placed throughout magazines, on both editorial and advertising pages, and for the Glamour issue, readers with iPhone or Android devices can install the magazine’s Friends and Fans app to like or follow the Facebook or Twitter accounts of featured brands, while those with other camera phones can send a picture to a designated short code for the same results.

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