How do Social Signals Impact SEO? [Infographic]
From helping Google fine tune search results to inspiring user faith in services, social signals have become an important metric for marketers.
Now that social media has become firmly entrenched in our culture, social signalling has started to impact SEO substantially. From helping Google fine tune search results to inspiring user faith in services, social signals are an important metric for marketers. An infographic from indian-seo-company.com explores this impact.
Social signals are actions taken by users that spread web content across social sites — for example, Pinterest pins or Facebook likes. These signals serve four main purposes:
- To indicate reputation among a target audience
- To help search engines, especially Google, decide what content is best for users
- To give web users faith in content, because it has been ‘voted’ on by the masses
- To help you earn brand loyalty by strengthening your social presence
Google+ has the greatest number of social signal metrics.
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