Facebook, Twitter, Google+, Pinterest, Email - How Social Sharing Drives Sales [INFOGRAPHIC]
Social sharing drives eCommerce sales, but all shares are not created equally.
Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.
This data comes courtesy of a study from AddShoppers, who analysed $5 million worth eCommerce transactions influenced by their social platform, and discovered that the average sharer is a 25-34 year-old male who lives in the U.S.
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