Social Sharing Buttons: Too Much Or Not Enough?

News can break at a moment’s notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story a greater platform, especially if you use their social media buttons to facilitate sharing. But is your organization’s website overusing these widgets? Or worse, are they there for the wrong reasons?

A few months ago, a screenshot circulated on the Web of an article from The Washington Post showing nearly a dozen links to Facebook; the different links allow users to recommend or share the article, or to become a fan of their Facebook fan page.

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