Twitter Drives $0.62 Revenue Per Referral Visit (Facebook: $1.24, Pinterest: $0.65) [STUDY]

What’s the price of a Twitter user? According to a new study from Adobe, it’s $0.62 per referral visit, a figure which is up marginally from last year.

In its Q1 Social Intelligence Report, which analyses social media data and trends on Facebook, Twitter, Pinterest, Tumblr and LinkedIn, Adobe noted that Twitter’s number represented a gain of $0.03 from Q1 2013, but still paled in comparison to that of Facebook, which drives $1.24 revenue per referral visitor, up from $1.12