Shoppers Still Prefer Facebook (Over Twitter And Pinterest) For Sharing Product Information [STUDY]
2012 will be remembered as a mixed year for Facebook, with superior marketing functionality, an increased mobile presence and the social network’s triumphant march to one billion active users contrasting somewhat with a widely-criticised (and underperforming) IPO, big brand abandonment and continuing privacy issues.
But one area where Facebook still dominates all the other social networks combined is its placement as the de facto sharing tool for users who want to talk about products, which is very good news for Mark Zuckerberg et al going into 2013.
A survey of U.S.
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