Social Networking Has Officially Gone Mainstream
According to a new report, those over the age of 65 are more likely to use social networking platforms than not.
It’s official: Social networking is mainstream. What used to be the realm of teens and college students has matured, and is now a part of even the lives of senior citizens. While millennials still lead in social network use, more than half of those over 65 use social media, according to a BI Intelligence report.
SocialTimes got an exclusive look at the report, which shows that all of the major social platforms are aging: Facebook, Twitter, LinkedIn, Pinterest and Google+ see more users in their late 20s and early 30s than those who are 16- to -24-years-old.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in