Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]

Do you find yourself using social media apps such as Twitter, Facebook, Instagram and Snapchat more today than you were a year ago?

You’re not alone. New data from Localytics reveals that time spend in social networking apps has risen by 49 percent year-on-year, largely due to very strong “snacking” like behaviour.

Overall, people are spending about 21 percent more time in apps this year than in 2013, with music apps seeing the biggest increase – up 79 percent.