Social Media Week Has Expanded Geographic and Industry Scope

Social Media Week officially starts on Monday in all the cities listed above (and will be adding cities including Sydney in the future). But founder and executive director Toby Daniels kicked things off today with a livestreamed press conference at the Hearst Tower in NYC.

When we asked how the event has changed over the past three conferences, his response was a reflection of how the thinking about social media has shifted.

Over the first couple of years, the focus was on technology and platforms, Daniels said; things like YouTube, MySpace, and Twitter.

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