The Top Social Media Challenge For Marketers? ROI [INFOGRAPHIC]

Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI.


This infographic from Awareness Networks explores six key findings from their recent State Of Social Media Marketing survey.

The number one challenge that marketers face on social media is measuring ROI, or return on investment. A full 57 percent of the 469 marketers surveyed say they cannot find appropriate measures to judge how successful their social media campaigns are.

96 percent of those surveyed use social presence – or the sheer number of followers and fans an account has – as their top measurement for success.

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